Monday, March 16, 2020

10 ways to use messenger to boost your sales and expand your business


In order to have your business succeed in the current market, it’s
imperative that you build and maintain a strong online presence.


With customers demanding answers at all hours of the day,
regardless of what they’re doing or where they are, you should consider using a Facebook Messenger Chatbot.


A chatbot is an Artificial Intelligence (AI), interactive messagingsystem that engages with your customers on behalf of your
company, all within Facebook’s popular messenger. And for the
most part, no human is required.


Tip #1: Automated Greeting

After you decide on what Customer FAQ’s to add to your Facebook Messenger Chatbot, you should consider creating a warm and inviting automated greeting.


A potential customer is browsing your Facebook page, taking a
look at customer comments and your posts, and they decide to
reach out to your chatbot. 


While you may think a basic ‘Hello’ is good enough, the truth is that customers don’t want good enough.


They want to be wowed! And with so many companies out there nowadays, it’s imperative
that you make yours stand out. 


So, think outside the box and
refrain from something generic. Consider a greeting that is a bit
more welcoming such as, Greetings, and welcome to name of company. What brings you here today?


Remember that when you’re in a sales environment, that it’s
important to ask open-ended questions. 


Saying something like, Are you having a good day? 

or Can we interest you in [insert
product? 


will either result in a bail out or a negative response. Encourage the customer to have an engaging conversation with your chatbot.


While the customer is interacting with your chatbot, offer multiple choice answers that gradually narrow down to very specific questions tailored to their needs.


Tip #2: Finding Your
Audience

If you’re reading this special report, then chances are good that you have an inkling your audience has some presence on Facebook. 


But before you consider building a chatbot just for their messenger platform, you should verify that it’ll be worth your time and money.


Consider sending out an email to customers who are on your
mailing list, and ask them to tell you where they spend a lot of
their social media time. 


Try not to be too invasive about their personal lives, but ask enough to know how often they’re on the
platform.


With over a billion users worldwide, it’s safe to say that most
people use Facebook and their messaging application. 


And studies show that customers are more likely to open that application instead of an email from a company. It simply feels more


personal, almost as though they’re chatting with a friend or family
member.Even though they’re talking about buying something from a business chatbot!


Even if you decide not to build a chatbot for their messenger
platform, you should still have a verified Facebook page for your
business.


Tip #3: Customer FAQ’s

When creating a chatbot for your Facebook messenger marketing
campaign, you may feel overwhelmed at what you should and should not include in it. 

After all, you don’t want to inundate your customer with so much information that they lose interest in your product.


Which is why you should refer to your company’s most Frequently
Asked Questions (FAQ’s).


Consider sending out a broadcast email or hosting a Facebook Live
session, and see what questions pop up during your event. 


You can discuss your product during the event or even just use it as a basic, get to know us interaction with your audience.


Pay attention to the questions that keep popping up the most. For
example, do you offer discounted or free shipping on large orders,
free exchanges and returns, promotions, etc. 


When you go to build your Facebook messenger chatbot, include these FAQ’s so that customers can easily interact with them within the platform.


While current and potential new customers are learning more about your business, it’ll all be done through a chatbot that’s been crafted with your own personal touch. 


Customers don’t want to hear a basic ‘yes’ or ‘no.’ Even though they know they’re talking with a chatbot, they still want that human touch.


Tip #4: Casual Conversation Vs.Shop Button

If you’ve ever visited a Facebook business page, then you might
have seen a Shop button on it. It’s pretty self explanatory: customers can simply click on that button, and it takes them to an eCommerce store.


But customers don’t need to engage with a chatbot in order to hit
that button. So, should you bother putting one into your chatbot?


It’s a good idea to have a shop button, but you want to encourage
customers to interact with your chatbot rather than just hitting
that button. 


Especially since interacting with a chatbot has a better chance of having them spend more money, whereas just hitting the shop button will result in them buying what they’re looking for, and not what your chatbot recommends based on their conversation.


First of all, remember that casual conversations almost always
lead to more sales. That’s because the more your chatbot talks, the more it relaxes the customer and makes them feel at ease.


And when they’re feeling at ease, they’re less likely to say ‘no’ to
products your chatbot suggests.
But that doesn’t mean you shouldn’t have a Shop button, too.


At some point during a conversation between your chatbot and a customer, they’ll probably be interested enough to buy something.


Your chatbot can be programmed to insert links to products, or you can have a simple shop button within the chatbot.


Better yet, you can have both.
This gives the customer the option to continue chatting, or to leave the chatbot and shop on their own.


Just remember that most consumers are more likely to give a
business their hard-earned money if it offers direct, 24/7, friendly
customer service. So, keep the conversations friendly and your chatbot available as often as possible.


Tip #5: Promoting Your
Chatbot

What’s the point of creating a Facebook Messenger Chatbot if
customers don’t know that it’s available? 


You should make it a point to promote the new program across several social media platforms. If you want to build and maintain a successful business, you have to engage current and potential customers. 


And customers want immediate results. Letting them know via Facebook advertisements, and other forums online, that you have an interactive chatbot is a great way to catch their attention.


Consider taking out a Facebook advertisement where your
customers tend to shop. For example, if your business is selling
sunglasses then create an ad that will appear on pages related to
shopping. 


People will see it, head on over to your page, and have the option to engage with the chatbot.


Advertising your chatbot is just as important as advertising anything else for your business, as it has the potential to bring in lots of revenue. 


There are still customers out there who think they have to wait on hold for a representative, when in reality, they can get an answer within a few seconds!


Tip #6: Security

Chatbots can retain a lot of information about your customers.
Just think of the last time you looked at a product on a website
and then saw an ad for it on social media. 


Just like cookies stores information, so do chatbots. And customers want to know that their information is as safe as it can be.


It might be an added expense, but nowadays you really need to invest in security while creating your chatbot. 


After all, it has the potential to remember everything from what you sent your mom for her birthday, to your credit card information. Reassure your
customers that you can be trusted.


Tip #7: Combine with
Facebook Live

Going back to collecting customer FAQ’s, consider having a Facebook live session and have your new chatbot interact with customers right in the comments. It’s a great way to engage them and respond in real time!


Once your chatbot is made and you’re in your Facebook live
session, utilizing it, customers will see that it’s so personal that it
can actually respond to pretty specific questions. 


For example, if you ask a customer what their budget is and they give a number, it automatically shows them a product within that price range.


This is also a great time for returning customers to interact with the chatbot, and for new customers to see how it remembers
information. 


Which allows for easy upselling and more money for
your business! You can also host a Facebook Live session for the launch of a new product, and unveil your new chatbot at the very same time. 


Use that time to educate customers on the chatbot, why they should
use it, and at the same time get to know your customers.


Give them the option to interact directly with the chatbot so they
can see how it works. Most people will love how personal a chatbot can be, and appreciate that it saves them time. And of course, be sure to talk about your new product!


Tip #8: Educate Customers

Once customers find out that you have a chatbot, you’ll want to
take a moment and educate them about all of the features. For example, it’s a good idea to give your chatbot a name that’s unique to your business. 


If your company is selling floral
arrangements, then come up with something interesting that
incorporates flowers and seems friendly to the customer.


Tell your customers what the purpose of your chatbot is. Is it to
answer questions, suggest products, or just for general comments? 


Customers want to know why you’ve created this chatbot and why they should take the time to use it.


You’ll also want to let the customer know the availability of your
chatbot. Even though it’s AI, you still want a human available in
case something goes wrong with it. It is technology, after all. 


If something goes wrong, will there be someone right away to fix it,
or will they have to wait?


Customers have made it clear that they want transparency when
dealing with businesses. 


They want to know what they’re dealing with and who is getting their money. 


Make it clear that your chatbot is there to make the shopping experience easier, and that if anything should go wrong, a human will be with them shortly!


And finally, tell the customers what the capabilities are of this chatbot. Can it do everything from start to finish, can it virtually place a product in your home so you can see if you like it? Customers want to know before they give you their business!


Tip #9: Design A Chatbot
Character

It might sound silly, but think about designing a virtual character
for your chatbot. Just like Geico has a gecko, your chatbot should have something funny and interesting to keep customers engaged.


And, if possible, keep it related to your business. For example, if your business is selling baked goods, then perhaps your chatbot could be a cartoon baker. 


Or if you’re a massive online retailer with thousands of products to choose from, maybe just a witty shopping cart that can talk.


Everyone likes to have fun, and even adults would get a kick out
of a cartoon chatbot interacting with them about the products
your company offers, especially since so many of us find shopping
a relaxing and enjoyable hobby. 


Wouldn’t a funny cartoon make it
even better? One that can answer our questions, too? And while we’re on the topic of being funny, don’t hesitate to throw in some emojis and funny gifs. Customers love to have a good time while they’re shopping. 


Just keep in mind that different
people have different types of humor, so keep it as family-friendly
as possible.


For example, if your chatbot realizes that the customer would
love a certain product, code it to insert a funny gif of someone
smiling or grabbing their purse. 


Just make sure that it’s interactive
and will encourage them to have fun and, most importantly, buy
that product!

Tip #10: Include Send
Message In Ads

Anyone who has ever used Facebook, has seen an advertisement for some new product, book, toy, movie, or product. 


As previously mentioned, we often find ourselves on a shopping site
before heading over to Facebook, and then voila, an advertisement for that very same product appears in our feed.


This is a great opportunity to incorporate a send a message
button within a Facebook ad. Customers will see an ad for your
business, describing what services you offer, and have the option
just to click “send a message.”


It’s another way to streamline someone who stumbles upon your
ad, likes what they see, and makes a purchase, all within a matter
of minutes. 


This is why it’s important that you make sure that you’re buying Facebook ads for your business, too. And making sure they pop up where customers are likely to see them.


If you’ve never taken out a Facebook ad, there are tutorials and books out there that can show you how. Adding a Send Message
button is very easy. 


Anyone who shops online and uses Facebook knows how easy it is to buy something, so why not make it even easier?

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