Thursday, March 12, 2020

How to choose hosting for your website


Choosing an appropriate and simple hosting for your website is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever.


Keep your hosting and domain name simple and make it something your customers can remember if they lose the link to your business website.


Avoid Freebie Sites

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines.


Some search engines ignore domain addresses that reside
on these free servers or on the cheap servers.


Even if your site is recognized and considered by search engines, a
professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.


Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is
available and has not already been used by another company.


Using Keywords In Your Domain Name

Using one of your keywords in your domain name can increase your score on some search engines.


For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.


You might also choose to establish more than one domain name using
keywords and then link your ‘doorway’ domain sites to your primary site.


But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.


Doorway Sites/pages

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site.


But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel.


When customers get emails from
dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.


No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.


Web Hosting Companies

With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price.


When you have an established domain name with a good web hosting company, you can get
reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.


Your web host will charge you a fee for monthly service that ranges from $5 
or $20 to the more expensive $50.00 per month. Depending on your site’s 
needs, plan to pay between $60 and $600 per year to your web host. 


Always avoid free or very inexpensive web hosting services, 

because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc. 


Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site. 


Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so. 


What To Look For 

Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. 


Three things to look for in a web hosting company are: 

1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. 


Ask them how long it takes for them to typically respond to 
your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.


2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime. 


3. Financial Stability: If you're running very critical operations, you can't afford to be with a hosting company that may not be in business in a few months. 


The Role Of Your Domain Name 

Domain Names play a huge role in search engine optimization for obtaining high search engine ranking. 


Type in any keyword into Google for example, and the chances are high that you will find that more than 80% of the first 10 sites contain that particular keyword in their domain names. 


Thus, domain name is one area that can be fully utilized (obviously taking into consideration that you are optimizing a brand new site from scratch and not an existing one). 


Hyphens – Yes Or No? 

If most of your traffic is going to be coming through search engine click through and links, hyphens or dashes between the words of your domain name; i.e. 

MyWebBiz.com No Hyphens versus My-Web-Biz.com Hyphens 
included, if the hyphens are going to help with search engine positioning, are the worth it? 


It is also a good idea to include hyphens between each of the keywords within your domain name. This tells a search engine spider that each word is a separate word, not one continuous word. 


The search engines which use 
keywords in the domain name as a part of their ranking formula will not be able to recognize keywords unless they are separated by a hyphen or a slash or underscore for sub directories. 


Search Engines prefer the use of 
hyphens in domain names because they can produce more accurate search results by being able to recognize specified key words in your URL. 


Keep in mind that a domain with words separated by hyphens will be harder for users to remember and may also decrease the value of the domain. 


However, if keywords are used with hyphens the keywords may be interpreted as such by search engines thereby helping rank a site higher. 


If at all possible, try to register both forms of the name for example, 
websitemarketing.com and web-site-marketing.com. 


To have a good web site marketing plan, you must realize alphabetical 
priority of domain names is still used by some search engines as a key factor in their ranking formula. 


Alphanumeric Considerations 

Alphabetical hierarchy is even more important to web site marketing, because this method is used by directories, which strictly list sites in alphabetical order based on the results of the keyword(s) search. 


Giving YAHOO! Its Alphanumeric Due 

Your web site marketing plan must acknowledge Yahoo!. Yahoo! is the 
number one directory and search site with 54.7 million different visitors each month, accounting for 72.1 percent of all Internet surfers. 


An astounding 53.4 percent of all search-related traffic comes from Yahoo!, or as much as half the traffic received to many sites. Many prefer to use Yahoo! because


each site submitted to Yahoo! is human reviewed, delivering more accurate search results for their visitors. 


To include alphabetical hierarchy in your web site marketing strategy, realize that alphabetical priority does not only consist of letters, it includes numbers that can rank higher than an "A". 


This is the alphanumeric order: 

 0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 

This means that the domain "www.1-800-ABC-NEWS.com" will rank higher with the search sites that use alphabetical priority in their ranking formula, than just "www.ABC.com" 


Is It Link Popularity or Click Popularity 

We discussed about Link Popularity. Another factor influencing search engine 
placement in some search engines is Click Popularity. 


The number of users clicking on links to your page from the search results is counted. Pages that 
are frequently clicked will get a popularity boost. 


Your site is awarded a certain number of points each time someone clicks your link from the search results. If your Web site already has a high ranking you will get fewer points compared to a low ranking site. 


This way all sites have an equal chance to get click through points awarded. Don't be tempted to click your own link over and over again. Repeated clicks from the same IP will be detected. 


Clicking on your link and quickly returning to the search engine again might actually hurt your rank. The search engines will believe you did not find anything interesting at the page. That is not a good search engine optimization strategy. 


Influencing Click Popularity 

How can you influence click popularity then? By putting some work into your page title and description Meta tag. These are the main factors influencing people's decision to click your link. 


High quality content will make visitors stay at your search engine optimized web site, and will stop them from quickly returning to the search engine.


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