Wednesday, March 11, 2020

How to run Regional Search Engine for your blog



Almost all Search Engines serve different countries. Search Engines do list content from other countries but most of the content that is listed is either US or UK dominated content.


With this in mind, most popular Search Engines have started deploying regional editions that serve only a specific country.


For instance, Google has an Indian edition https://bit.ly/2TxqMmfthat caters to the Indian audience.


Types of Regional Search Engines

Given below are some of the types of Search Engine Regional Editions.
Regional Interface is nothing but a translated version of the main Search Engine.


Many Search Engines have interfaces in different languages such as French, German, Spanish, Japanese etc.


However, the only difference
between these regional interfaces and the main version of the Search Engine is that the language used on the interface is not English.


In other words, if you search using a keyword on both the interfaces, the listings are exactly the same.
Regional Interfaces are aimed at an audience that does not understand
English.


Human Categorization,

as the name suggests, is categorization of websites by human beings. Search Engine employees categorize different websites


into regional listings. Websites that are more relevant to a specific country
are listed in that edition of the Search Engine. Hence, for a French edition a
search would mainly list documents from France. This eliminates the 
problem mentioned above. The only caveat being that the whole process is 
manual. Directories such as Yahoo, LookSmart, and Open Directory make 
use of this process. 


Domain Filtering automatically 

segregates websites from different countries into their respective regional editions. This segregation is done on the basis of domain names. 


For instance a website from Australia would generally have a domain .au. The Domain filtering mechanism looks at the domains of all websites and creates a country specific edition listing. 


Some Search Engines also have region specific editions which contain listings from the whole of that region. As an example: 


A French edition of Google may also return German or Spanish websites in some cases. Domain Filtering has a drawback though. 


This mechanism can only filter out 
websites based on the domain name, and hence .com is always considered to be a United States website. This is obviously not true. 
Many websites from other countries also have .com domains. 


Maintaining A Local And Regional Site 

Domain crawling is probably the 
best solution for maintaining both a main site and a regional version. With domain crawling the regional listing is far more comprehensive as compared to the other mechanisms explained above. 


Some pages, although regional may be listed in the main listing as 
well.


How to Choose A Host For Your Web Site 

Choosing a Web host provider for your site is no small decision. When you make a choice of a Web page host, you are actually placing your Internet business in the hands of your Web host provider. 


Choosing the wrong Web page hosting plan can cause permanent damage to your search engine 
placement. Selecting a Web page host is like renting an office. You want to get it right the first time. 


It is always possible to move somewhere else, but it's no easy 
task to move your entire business  not to mention the damage that already could be caused by then. 


You Are Renting Space And Bandwidth 

We are going to look at some little known facts about Web page hosting and how it can effect your search engine placement. 


Did you submit your site over and over again without ever getting it indexed in the search engines? 


Or was your site indexed, but is nowhere to be found when you type your search terms into the engines? 


Your Web host provider might be the cause of that. As 
If being found via search engines is important to your business, be very careful about where you have your pages hosted. 


If the hosting service also hosts spammers and pornographers, you could wind up being penalized or 
excluded.


AltaVista is not the only search engine enforcing this policy against certain Web Hosting services. This is a common practice causing many sites to lose their rank. 


Choosing the right host for your Web hosting needs is of great 
importance if you really care about your search engine position. 


A Short List Of Things To Watch Out For 

Shared IP hosting 
Many Web hosting services do not give out unique IP addresses to 
customers. The name based system of virtual Web hosting allows multiple domains to be hosted by a single IP. 


This means several hundred domain names could all be using the same IP address. Are you sharing an IP address with people you don't even know? 


If someone else, who is hosted on the same server as your site, gets banned on a search engine, then your Web site will be caught and banned as well. This happens on a regular basis causing serious problems for those who are 
affected. 


Downtime 

If your Web host provider cannot keep servers up and running 24/7, people will not be able to find your site. The search engine spiders won't find it either. 


They will assume your site is gone and remove it from the search 
engine index. You will have to resubmit and wait weeks or months for the


use them effectively. Make sure your Web hosting service gives you access 
to raw server logs, preferably in Extended Common Log File Format", a 
standard that can be understood by most log analyzers. 


Logs Provide You With Valuable Information

The server logs will give you some valuable information for your search engine optimization work, including what search engines people are using to find your site, exactly which keywords do they type into the search box, and when the search engine spiders visit your site. 


This is crucial information. You cannot properly optimize your site without it. 


Other features include daily back up of your data, high bandwidth and, of course, the quality of their support services.

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