Wednesday, March 11, 2020

Ranking Rules Of Thumb

The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. 

In particular, the HTML title and the first couple lines of text are the most important part of your pages. 

If the words and phrases that match a query happen to appear 
in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.

Blanket policy on doorway pages and cloaking 

Many search engines are opposed to doorway pages and cloaking. they considers doorway and cloaked pages to be spam and encourages people to use other avenues to increase the relevancy of their pages. 

A description of doorway pages and cloaking is given later on in this guide. 

Meta tags  

Though Meta tags are indexed and considered to be regular text, 
claims it doesn't give them priority over HTML titles and other text. 

Though you should use meta tags in all your pages, some webmasters claim their doorway pages for a rank better when they don't use them. 

If you do use Meta tags, make your description tag no more than 150 
characters and your keywords tag no more than 1,024 characters long. 

Keywords in the URL and file names 

It's generally believed that gives some weight to keywords in 
filenames and URL names. If you're creating a file, try to name it with 

Keywords in the ALT tags indexes ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image's description. 

They should include keywords, especially if the image is at the top of the page. ALT tags are explained later. 

Page Length 

There's been some debate about how long doorway pages for AltaVista should be. 

Some webmasters say short pages rank higher, while others argue that long pages are the way to go. According to AltaVista's hel section, it prefers long and informative pages. 

We've found that pages with 
600-900 words are most likely to rank well. 

Frame support 

AltaVista has the ability to index frames, but it sometimes indexes and links to pages intended only as navigation. 

To keep this from happening to you, submit a frame free site map containing the pages that you want indexed. 

You may also want to include a robots.txt file to prohibit AltaVista from indexing certain pages.

Sponsored Links

Search results appearing under the heading "Sponsored Links" are 
provided by Google, a third party provider of pay for performance search listings. 

Google generates highly relevant sponsored results by allowing 
advertisers to bid for placement in this area based on relevant keywords. 

These results, which are powered by Google's advanced algorithms, are then distributed across the Internet to some of the world's most popular and wellknown Web sites, 

Boolean Searching

Limited Boolean searching is available. defaults to an AND between search terms and supports the use of for NOT. 

Either OR or ORR can be used for an OR operation, but the operator must be in all upper case.  Unfortunately, no nesting is vailable. 

Proximity Searching

Phrase searching is available by using “double quotes” around a phrase or by checking the Phrase Match box.  

also supports phrase searching 
when a dash is used between words with no spaces. Until Nov. 2012.

closely matches the given phrase" which meant that not all phrases matches will necessarily be accurate. 

As of Nov. 2012, that appears to have been corrected and phrase searching now works properly. 


No truncation is currently available. 

Case Sensitivity

Searches are not case sensitive. Search terms entered in lowercase, 
uppercase, or mixed case all get the same number of hits. 

Stop Words technology as do most search engine technologies, do ignore frequently occurring words such as the, of, and, and or. 

However, like at Google, these stop words can be searched by putting a in front of them or by including them within a phrase search. 


By defaults, sites are sorted in order of perceived relevance. They also have site collapsing showing only two pages per site with the rest link via a More Results message. There is no option for sorting alphabetically, by site, or by 


displays the title (roughly first 60 characters, a two line keyword
in context extract from the page, and the beginning of the URL for each hit. 

Some will also have a link to Related Pages which finds related records based on identifying Web communities by analyzing link patterns. 

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