Tuesday, March 10, 2020

WHAT IS SEO?(how to run SEO for blog)


This contents covers everything that you could ever want to know about getting high rankings in the search engines.


Many contents only give you a
little bit of information and then try to sell you additional contents with the real secrets in them.


You’ll never have to worry about that with this contest . If you aren’t familiar with what Search Engine Optimization is let’s break that down so you understand it.


Search Engine Optimization or SEO issimply the act of manipulating the pages of your website to be easilyaccessible by search engine spiders so they can be easily spidered and indexed.


A spider is a robot that search engines use to check millions of
web pages very quickly and sort them by relevance.


A page is indexed when it is spidered and deemed appropriate content to be placed in the search
engines results for people to click on.


Search engine marketing and promotion companies, will look at the plan foryour site and make recommendations to increase your search engine ranking and website traffic.


If you wish, they will also provide ongoingconsultation and reporting to monitor your website and make
recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.


Normally your search engine
optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.


It is the search engines that finally bring your website to the notice of the prospective customers.


When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about
and present you with ones that match your topic.


The searched matches are also ranked, so that the most relevant ones come first.


Remember that a prospective customer will probably only look at the first 2-3 listings in the search results.


So it does matter where your website appears in the search engine ranking.


Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else.


So finally it all depends on which search engines the customers use and how they rank your site.


It is the Keywords that play an important role than any expensive online or offline advertising of your website.


It is found by surveys that, when customers want to find a website for information or to buy a product or service, they find their information in one of the following ways:


• The first option is they find their site through a search engine.


• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.


• Occasionally, they find a site by hearing about it from a friend or
reading in an article or ezine and newsletter.


Thus it’s obvious the most popular way to find a site, by search engine, represents more than 95% of online users.


In other words, only 15% of the
people looking for a website will use methods other than search engines.


All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page.


Don’t forget that algorithms also give weight to link popularity
number of web pages linking to your site.


When performed by a qualified,
experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. 


With better knowledge of search engines and how they work, you can also do it on your own. 


A search engine is the most effective tool that can bring a prospective customer to your Company website. 


Millions of web visits are initiated daily through one or the other search engine to locate information or sources of supply. 


This is considered to be the most effective and targeted channel for 
you as a website owner to acquire a hot lead. 


Businesses all the over the 
world spend a huge sum on designing, building, maintaining and promoting their websites. 


Online advertising and marketing budgets have also soared. Relative to these, the investment required for getting traffic through search engines is much lower. 


However, as search engines have millions of pages in their coverage, it is important to have a proper approach to using this channel 
effectively. 


The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies
based on this is called search engine optimization. 


Search engines offer the most cost effective mechanism to acquire “real” and “live” business leads. 


It is found that in most cases search engine optimization delivers better ROI than other forms such as online advertisements, e-mail marketing and newsletters. 


Affiliate and pay per click advertising, and digital campaigns and promotions. 


Before you begin to develop your own strategy and implementation plan to optimize your website for improved page ranking and more importantly 

Search Engine Result Position (SERP), you have to reflect on what is the major objective of this initiative. 


Is it your objective to attract more visitors to your site or convert more persons from being a visitor to a loyal stakeholder in your business, A customer? 


The dot com mania period showed a marked change in evaluating a website’s success in terms of number of eyeballs that it could collect. 


Without a perspective as to what these eyeballs or site visits meant to the business. The attitude was If we get enough visits, the money will come.


That has changed now, and most companies realize getting new visitors and making them RETURN visitors is what’s really critical to a business unit’s success. 


It is sticky visitors, loyalty and ultimately the impact return customers have on its bottom line. 


Valuing a website in terms of what advertising it can attract and sustain is no longer the benchmark or performance indicator. 


What is certainly more 
important is what the site does to acquire and retain new customers and retain existing customers.


As search engines have several million pages that are available on the 
world-wide web, it is necessary to use specialized techniques to match your 
web page with the algorithms and ranking criteria that such engines use, 
thereby improving the chance of catching the limited attention span of the 
visitor. 


What Is Your SEO Plan 

The first step that advertisers and marketing professionals need to take to apply optimization techniques to a website is to articulate the objective and 
characterize the visitor, the desired visitor experience and outcome. 


The optimization plan should evolve out of this. The word optimization by itself suggests that the plan should balance the 
initiative and the budget so as to get cost effective results. 


If the stakes are high, it may sustain higher advertisement and paid listing options. How much would you like to spend on this exercise? 


If the budget is limited, the 
expensive options of several advertisements, linking programs, directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts. 


The key metrics to this program is 
to assess the ROI it delivers: marketing dollars visàvis measurable benefits to the organization. 


The Biggest Bang For Your Buck 

Search Engines provide you an effective vehicle for promotion of your website. There are no doubt other channels available. 


Directories is often included in the generic term search engines although they are distinct in 
their characteristics and function.


Advertisements through banner displays at popular and often visited sites and portals, reciprocal links, affiliate links and programs that direct visitors from one site to a targeted site with a payment associated with such arrangements and publicity through other media are other well known avenues of promotion. 


Mass email campaigns, publishing and distributing internet newsletters, ‘permission marketing’ using list servers and internet 
based marketing promotions including coupons and sweepstakes are other forms of online advertising. 


The key determinant is what value the initiative offers you in return for the investment. Metrics are somewhat more difficult to establish for search engine optimization compared to other direct forms of advertisement. 

No comments:

Post a Comment