Wednesday, March 11, 2020

What Your Website Absolutely Needs


 
This section will go over some of the most important elements that a page that hopes to get high research engine rankings needs. 


Make sure that you go through this while section very carefully as each of these can have a dramatic impact on the rankings that your website will ultimately achieve. 


Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. 


Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. 


The customer having visited your site, now ensure that he gets interested in your products or services and stays around. 


Motivate him to buy the product by providing clear and unambiguous information. 


Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. 


By providing suitable and easily visible links, the customer can navigate to these pages and get the details. 


Understanding Your Target Customer 

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. 


Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. 


Ask them about their choices. Why do they like your products? 


Do you discount prices or offer coupons? 


Are your prices consistently lower than others? 


Is your shipping price cheaper? 


Do you respond faster to client
questions? 


Are your product descriptions better? 


Your return policies and 
guarantees better than your competitor’s? 


To know your customer you can 
check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. 


when they purchase a product. 


Does your website give enough contact information? 

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. 


Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. 


People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. 


When customer wants to buy online provide enough options 
like credit card, PayPal or other online payment service.



Your homepage is the most important page on your web site 

If you concentrate your most important keywords and key phrases in your homepage many times, the search engines will surely notice and index it 
accordingly. 


But will it still read easily and will the sentences flow freely to your real human visitors? There are some good chances that it might not. 


As a primer, having just 40 or 50 words on your homepage will not deliver the message effectively. 


To be powerful and effective, a homepage needs at least 300 to 400 words for maximum search engine throughput and effectiveness. 


One way to do that is to increase your word count with more value added content. This often means rewriting your whole homepage all over again. 


The main reason to this is you will probably never have enough room to skillfully work your important keywords and key phrases into the body text of your homepage. 


This may not please your boss or marketing department, but a full re-write is often necessary and highly advisable to achieve high 
rankings in the engines, while at the same time having a homepage that will please your site visitors and convert a good proportion of them into real buyers. 


The Acid Test 

Here is the acid test that will prove what we just said is right: Carefully 
examine the body text of your existing homepage. 


Then, attempt to insert three to five different keywords and key phrases three to four times each,  somewhere within the actual body of your existing page. 


In doing that, chances are you will end up with a homepage that is next to impossible to understand and read. 


One mistake some people do is to force their prospects to wade through endless key phrase lists or paragraphs, in an attempt to describe their features and benefits. 


The other reason they do that is in trying to please the search engines at the same time. 


Writing a powerful and effective 
homepage around carefully defined keywords and key phrases is a sure way you can drive targeted traffic to your web site and keep them there once you do. 


If some people still say re-writing a homepage takes too much time and costs too much money, think of the cost of losing prospective clients and the real cost of lost sales and lost opportunities. 


In the end, writing a strong 
homepage that will achieve all your desired goals will largely justify your time invested and the efforts you will have placed in the rewriting of your homepage.


Step By Step Page Optimization 

Starting at the top of your index/home page something like this: (After your logo or header graphic) 


1) A heading tag that includes a Keyword or keyword phrases. A 
heading tag is bigger and bolder text than normal body text, so a 
search engine places more importance on it because you emphasize it. 


2) Heading sizes range from h1 - h6 with h1 being the largest text. If 
you learn to use just a little Cascading Style Sheet code you can 
control the size of your headings. 


You could set an h1 sized heading 
to be only slightly larger than your normal text if you choose, and 
the search engine will still see it as an important heading. 


3) Next would be an introduction that describes your main theme. This would include several of your top keywords and keyword phrases. 


Repeat your top 1 or 2 keywords several times, include other
keyword search terms too, but make it read in sentences that 
makes sense to your visitors. 


4) A second paragraph could be added that got more specific using 
other words related to online education. 


5) Next you could put smaller heading. 


6) Then you'd list the links to your pages, and ideally have a brief 
decision of each link using keywords and keyword phrases in the text. 


You also want to have several pages of quality content to link to. Repeat that procedure for all your links that relate to your theme. 


7) Next you might include a closing, keyword laden paragraph. More is 
not necessarily better when it comes to keywords, at least after a 
certain point. 


Writing online education fifty times across your page would probably result in you being caught for trying to cheat. 


Ideally, somewhere from 3% 20% of your page text would be keywords. The percentage changes often and is different at each search engine. 


The 3-20 rule is a general guideline, and you can go higher if it makes sense and isn't redundant. 


8) Finally, you can list your secondary content of book reviews, humor, and links. 


Skip the descriptions if they aren't necessary, or they may water down your theme too much. If you must include descriptions for these non theme related links, keep them short and sweet. 


You also might include all the other site sections as simply a link to another index that lists them all. You could call it Entertainment, Miscellaneous, or whatever. 


These can be sub indexes that can be optimized toward their own theme, which is the ideal way to go. 


Now you've set the all important top of your page up with a strong theme. So far so good, but this isn't the only way you can create a strong theme so don't be compelled into following this exact formula. 


This was just an example to show you one way to set up a strong site theme. Use your imagination, you many come up with an even better way.



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