SEO BASICS
Trying to get the site
optimally listed on Google or other engines should be the priority exercise at every juncture.
This should be part of the growth strategy of any online endeavor that is seeking ultimate success.
Literally meant to increase the site’s ranking of the web search conducted by the interested viewer, the SEO is one of the important ways to generate and direct traffic to a particular site.
Monitoring the ranking of
the site should be a priority to ensure the current efforts put into the content and choice of keywords to encourage the relevant clicks is the best for the site.
Using complimenting
platforms such as Marketing Vox will allow the individual to keep track of the page ranking with tools like Alexa and Google tool bar.
All these will keep a regular check on
the ranking and provide the feed necessary to facilitate a re-thinking exercise should there be a need to implement it.
keywords are like the magnet or the
eyes that are going to get the attraction of the SEO thus creating favorable ranking possibilities.
The use of the most appropriate keywords will eventually make or break the success of the site’s ranking rate and this is the most important contributing factor from the viewing visitor’s perspective.
Inserting the keywords into
recognizable spots like the title tag and
the page header will help too.
SEO ranking also takes into account the links the site manages to create. The integration of internal links is an easy way to boost traffic to the individual site
Determine and Monitor Your Search Standings
or page thus creating a
recognition element that is important.
Determine And Monitor
Your Search Standings Business growth is always the ultimate goal sought
after in any endeavor
undertaken, thus the need to then consider the
elements that are needed to
successfully monitor this
growth in an efficient manner.
The following are some tips
on how this may be effectively achieved:
Through the process of
monitoring the search standing the individual
needs to be equipped with
the proper understanding of how the SEO efforts work.
One of the recommendations would be
to use the MarketingVox to help keep tabs on the search standing through the page ranking with tools like Alexa and Google tool bar.
Making it a periodic practice to check
the referral logs to track the visitor’s movements within the site and the search term that are being popularly used to find the site is encouraged.
Being committed to the process of
determining and monitoring the search
standings is also something that should be considered in a rather long term time frame.
This is because most of the results and
information gathered can only be useful and effective if done for a reasonable amount a time to ensure the accurate gauging exercise in possible.
Understanding that the material
gathered is not beneficial is looked upon as a one time solution or general idea of the overall picture being presented.
Research Keywords And Know Where They Go
Having clearly defined goals will also
better facilitate the monitoring exercise as the SEO efforts will be better managed.
Using suitable web analytics
software would be advised at this stage
to create a clearer picture of what is working and what is not.
Monitoring the page yielding traffic is
also a metric that determines how well the page at the specific site is able to drive search engine traffic to it.
As a
webhost it is a pivotal element to the success of the page to ensure its visibility to the search engines, to draw the new traffic to the site as often as possible.
Research Keywords And Know Where
They Go
The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous
and misleading and keywords that are
ineffective.
The choice of
keywords greatly dictates the traffic flow to the site
thus creating the desired SEO ranking.
Keyword research is vital
to any search engine optimization campaign and every exercise
targeted at the site should take this into account.
Potential
viewers may not be able
to find the individual’s
site if the connective keywords are not used.
Also using keywords that
are deemed popular but have no connection to the material featured at the site will also pose
problems as the visitors
will eventually catch on to the ploy and perhaps take action against the
site.
Know How To Use Internal Links
This kind of bad
publicity is definitely not needed or
encouraged.
Targeting the
wrong keywords would also put at risk the cost
invested into the
endeavor as it would basically mean that the
money being used would
not produce the desired traffic interest to the site.
This would then render
the whole exercise a waste of valuable time,
resources and energy.
Staying competitive
through the use of proper keywords that are relative to the material should be
the target of the keyword
choosing exercise.
Discarding misconceptions would
perhaps be the first way to tackle the
keyword research exercise.
Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site.
This may not happen as imagined
due to the fact that the host is
making this assumption or choice
based on what he or she perceives
the visitor would key into the search.
Looking at the keyword search from
a wider perspective would be better and more beneficial.
Know How To Use Internal Links
Using tried and true methods to
optimize the chances of getting
traffic to a site should always be
extensively explored for its benefits
obvious or otherwise.
Therefore looking into the possibility
of using internal links to enhance interest in a site is definitely worth the effort.
Most seasoned internet marketers know only too well the benefits of using internal links which links one page to another within their site.
This facilitates efficient and quick access to information at the site without too many complicated processes.
Below are some points to consider
which may assist in understanding the use of internal links:
Internal links are considered anchor text that should ideally be created using important keywords.
These keywords are what are going to identifies as the links between the homepage and the topic page thus the keywords chosen should have a high connective element or value to the site.
If the words in the internal links
correspond with those of the home page then the Google search will place a higher ranking rate which will then enhance the search result exercise for the prospects.
Avoid using the term “click here”.
Although it effectively informs the
viewer of where to go for further
information, it would be more enticing to use actual keywords that are connective to the material about to be viewed.
This would definitely increase the
possibility of the viewer deciding to venture further into the site, especially if the words chosen are attention grabbing.
Most homepages have the highest
ranking status of the site, thus using the links from this area should be done is a wise and careful fashion in order not to
overuse or underuse this positive
element.
These high ranking page should ideally be linked to other money generating pages such as subscription sign up pages, email newsletter sign up and others.
Create A Site Map Gaining popularity as a method of
convenient navigation through a
website, the site map basically facilitates the list of links to HTML files in the web platform.
There is a visual source safe that
includes the creation of site map
commands on the web menu to simplify the site map creation, however in order to access this tool one would need to have the write access to use the command on call.
Each time the create site map is called upon, a totally new site map file is created, thus there is a need to save the copy of the particular file to another location where it can be retrieved later.
The following are some simple steps to creating a site map:
Using the visual source safe explorer the individual would be able to open a web project to commence the exercise.
When the web menu is clearly visible, the next step would be to click on the create site map icon.
In doing so other follow up instructions would have to be
completed in order to work further on into the exercise.
Here in the create site map for
specified name dialog box, one would have to use the To box to specify the file that will contain the site map eventually.
The other alternative would be to click on the browse to locate the
file needed for use.
Then the individual would proceed to select the check in to visual source safe check box and when this has been completed then the ok icon should be clicked upon.
Upon completion of clicking on the ok box the specified file is the created and checked into the data base.
For some there may be a need to further navigate the file and customize it, which can also be done quite easily.
Make Search Friendly URLs
Creating search friendly URLs are
important to ensuring the right viewers are directed to a particular site for the information they are seeking.
Facilitating this in the simplest way
without too many complicated
processes is important.
Therefore ensuring the URLs are designed to be user friendly is important.
Friendly URLs can be the best and
quickest way to improve the usability of search friendly sites. However, it also entails a lot of fine tuning and corrective exercises to ensure the best results are
forthcoming.
Ideally the URLs should contain the relevant connective information in a concise manner while still being able to deliver the gist of what the eventual content is going to be about.
Providing useful information as part of the URL would be an advantage as it would ensure the further exploration of the particular site.
In doing so it would also mean that the individual would have to design a URL that is not only informative but also very concise and points to the material content clearly.
Although there are several tools
available for this exercise using the Apache which is acknowledged to be the easiest system for URLS would be the best course of action.
The advantage here would be that it comes with its own built in URL
rewriting module, mod rewriter,
enabler and working mod_rewriter and is as simple as uploading correctly formatter and named text files.
Friendly URLs should ideally also work well for search engines to ensure that it is picked up by the various detection tools to be featured accordingly.
Besides being easy to detect it should also be easy to remember as a whole host of people pass this information through a variety of less than audibly and visually acceptable ways.
This will allow the underlying data base to display information as and when it is needed.
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